So....Trader Joe's knows there's a market in Florida but distribution infrastructure prevents it from expanding here. Say it ain't so, Joe!
Take a gander at this:
When Trader Joe's came on the scene in Atlanta, foodie groupies familiar with the store went nuts. We always enjoyed shopping there, though not to the euphoric level of the food crazies. Let's just say I've bought my share of Two-Buck Chuck. In fact, I have a list of things I buy at Trader's whenever I visit Atlanta; some items are in my pantry right now.
Much of what is said in the Fortune article has been my experience. The employees are outgoing and enthusiastic, and on a recent visit one saw me buying a certain type of mustard and told me all about a new one they were introducing. It's also true that people chat it up in the aisles, exchanging tips and recommending different products.
Maybe they'll reconsider the Florida expansion. Those goofy Hawaiian shirts would fit right in here.